How to position your brand and win more members

first_imgDave Power, CEO of Perkins School for the Blind, and professor of business at Harvard Extension School, calls the positioning statement, “the most critical element of company strategy.” It’s quite the assertion, but nailing your positioning statement really can help you connect with your potential members in a way that nothing else can. Most credit unions struggle to position their brands. If you can capture your credit union brand in a simple statement, than that clarity will help your best customers recognize you as something theyneed—which will lead to more conversions and greater membership growth.In this post, we’ll discuss how you can write a positioning statement, both for your overall credit union brand and your specific products. We’ll also discuss the elements that are most likely to produce an effective positioning statement that leads to more loans, members, and deposits. continue reading » 20SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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