Get your members hooked on your products

first_img 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Create products that cause them to impulsively return.Making sticky products is easier said than done, said Nir Eyal.In fact, changing consumer habits is hard work and is extremely rare, he said at the CO-OP Think 15 Conference Wednesday.Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He wrote The Wall Street Journal bestseller “Hooked: How to Build Habit-Forming Products.”The hook is connecting your user’s problem to your solution with enough frequency to form a habit, Eyal said.Creating a consumer habit leads to:Higher customer lifetime value;Greater flexibility to increase prices; continue reading »last_img

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