Blended learning gains popularity

first_imgBlended learning is gaining in acceptance across the UK, with 81 per cent oforganisations believing it is an effective means of learning, according toresearch carried out for training and consulting company QA’s annual industryoutlook survey. The telecoms sector led the preference for blended learning in the sectorbreakdown, with 29 per cent of respondents recording it as effective, followedby the public sector at 27 per cent and manufacturing at 25 per cent. IT seemsless convinced at 19 per cent. The research, which questioned 1,700 training buyers and delegates and wasindependently analysed by the Twelve Consultancy, also exposed regionalvariations, with 85 per cent of Scottish clients preferring classroom training,while only 63 per cent of London-based respondents opted for this. “Organisations want cost-effective means of improving job performance.Blended learning is about developing skills, knowledge and winning attitude byengaging and challenging people in many different ways,” said BrianSutton, chief educator at QA. The rising popularity of blended learning is supported by studies carriedout by the IT training research body IT Skills Research. It finds that whilethere is still resistance to the use of e-learning as a direct replacement forinstructor-led training, there is a growing acceptance of blended solutions. www.qa.com Related posts:No related photos. Comments are closed. Blended learning gains popularityOn 1 Oct 2003 in Personnel Today Previous Article Next Articlelast_img

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