16 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 26 February 2005 | News Tagged with: Individual giving Belfast reporter goes undercover as face-to-face fundraiser It is easy to come across newspaper coverage that vilifies face-to-face fundraising, so it is encouraging to find an accurate account of what is involved both for the fundraiser and for the charities. Mary Fitzgerald, a reporter at the Belfast Telegraph, worked undercover as a face-to-face fundraiser and reports on her experiences, offering a well-balanced article on this type of fundraising.Mary Fitzgerald’s feature in The Belfast Telegraph is entitled “Irritating? Perhaps, but chugging works and it’s here to stay.” This sums up her experience of being recruited and trained by and then working (admittedly just for one day) for Gift, the face-to-face fundraising agency.She acknowledges the hard work put in by the fundraisers and the fact that the technique has worked successfully for many charities. At the same time, she notes that most passers-by do their best to avoid having to talk to the fundraisers. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.